Mercury Marine Introduced VesselView Mobile at METSTRADE 2016

Represented in Europe-Africa and MiddleEast by Brunswick Marine in EMEA, Mercury Marine is the world’s leading manufacturer of recreational marine propulsion engines.

VesselView Mobile app, available for iOS and Android mobile devices, including smartphones and tablets, instantly provides users access to their boat’s SmartCraft digital data. SmartCraft® is a fully integrated suite of digital technologies, including marine gauges, sensors, vessel systems and computer-controlled features that give users a higher level of control over their boat’s propulsion and electrical systems.

The market opportunity leading to the development of the product 
More and more people worldwide are using smartphones. With Mercury’s VesselView Mobile, boaters can see SmartCraft engine data right on the screen of their mobile device. 

The impact of the innovation on the market 
VesselView Mobile makes preparing for and spending a day on the water easier, safer and more enjoyable by letting users perform the following functions from their mobile device:

  • Connect to the SmartCraft data network in your boat from your iOS or Android mobile device via BLE (Bluetooth Low Energy 4.0). 
  • View all SmartCraft engine parameters, including fuel usage, water temperature, oil & water pressures, battery voltage, speed, rpm, etc.
  • Receive fault code diagnostic information so you know and understand the urgency of the fault.
  • Locate your nearest Mercury Marine dealer
  • Get points of interest information for your body of water

Mercury Marine’s VesselView Mobile app also provides users a Web-based account that allows them to analyze fuel consumption and relive family trips or fishing moments. Web portal allows dealers to monitor consumers’ engine information so the dealer can proactively notify consumer of issues, upcoming maintenance, etc.

VesselView received the IBEX 2016 Innovation Award.