Represented in Europe-Africa and MiddleEast by Brunswick Marine in EMEA, Mercury Marine is the world’s leading manufacturer of recreational marine propulsion engines.
VesselView VesselView Mobile app, available for iOS and Android mobile devices, including smartphones and tablets, instantly provides users access to their boat’s SmartCraft digital data. SmartCraft® is a fully integrated suite of digital technologies, including marine gauges, sensors, vessel systems and computer-controlled features that give users a higher level of control over their boat’s propulsion and electrical systems.
The market opportunity leading to the development of the product More and more people worldwide are using smartphones. With Mercury’s VesselView Mobile, boaters can see SmartCraft engine data right on the screen of their mobile device.
The impact of the innovation on the market VesselView Mobile makes preparing for and spending a day on the water easier, safer and more enjoyable by letting users perform the following functions from their mobile device:
Mercury Marine’s VesselView Mobile app also provides users a Web-based account that allows them to analyze fuel consumption and relive family trips or fishing moments. Web portal allows dealers to monitor consumers’ engine information so the dealer can proactively notify consumer of issues, upcoming maintenance, etc.
VesselView received the IBEX 2016 Innovation Award.
For further information, please visit www.mercurymarine.com
Innovation has been a crucial theme at the METSTRADE show since we opened our doors in 1988. Each year dozens of new products in the leisure marine industry are presented at the exhibition. With this in mind, in this series of articles we focus on these "New Product Entries", where industry representatives share their progress and innovation, with the community.