Represented in Europe-Africa and MiddleEast by Brunswick Marine in EMEA, Mercury Marine is the world’s leading manufacturer of recreational marine propulsion engines.
Joystick Piloting 2016 Joystick Piloting 2016 is a system for dual, triple or quad Verado outboards. Boaters can control both throttles and steering with new/improved functions:
The market opportunity leading to the development of the productWith Mercury’s next-generation JPO, Mercury Marine wanted to give boaters more confidence when docking a boat or maneuvering at low speeds by providing 360-degree fingertip control over the boat’s steering and propulsion. At the same time, the developers applied a contemporary styling which more aesthetically pleasing and more intuitive.
The impact of the innovation on the market The redesigned joystick brings automotive styling and features to the marine world. The joystick integrates three features, skyhook, route and auto-heading into the joystick. The top of the knob notifies the user of the mode they are in, just like the “check engine” light on an automobile. A light ring was added to give the user a visual indication of what they are doing with the joystick and its state. The system will contribute to easier docking and maneuvering.
The Joystick Piloting 2016 received a DAME nomination at the METSTRADE show.
For further information, please visit www.mercurymarine.com
Innovation has been a crucial theme at the METSTRADE show since we opened our doors in 1988. Each year dozens of new products in the leisure marine industry are presented at the exhibition. With this in mind, in this series of articles we focus on these "New Product Entries", where industry representatives share their progress and innovation, with the community.